How to Sell Guided Meditations Guide

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If you have a passion for meditation and want to share your practice with others, selling guided meditations can be a great way to do so. However, it can be difficult to know where to start and how to build a successful business. In this article, we will cover the basics of how to sell guided meditations, from preparing to develop your product to marketing and selling it on various platforms.

Before you begin selling guided meditations, it is important to prepare and develop your product. This includes creating a meditation script, recording your audio, and editing it to ensure high-quality sound. You will also need to consider factors such as the length of your meditation, the desired outcome for your listeners, and the style and tone of your voice. Once you have developed your product, it’s time to start thinking about marketing and selling it to your audience.

Marketing your guided meditation can be done through various channels, including social media, email marketing, and paid advertising. You will also need to choose a selling platform that suits your needs and budget, such as your own website or a third-party platform like Amazon or iTunes. Additionally, it’s important to price your guided meditation appropriately and provide excellent customer service and support to build a loyal customer base.

Key Takeaways

  • Develop a high-quality guided meditation product by creating a meditation script, recording your audio, and editing it to ensure high-quality sound.
  • Market your guided meditation through various channels and choose a selling platform that suits your needs and budget.
  • Provide excellent customer service and support, and price your guided meditation appropriately to build a loyal customer base.

Preparing to Sell Guided Meditation

Before you start selling guided meditation, it’s important to prepare yourself for success. In this section, we’ll cover two important steps: identifying your target market and creating your unique selling proposition.

Identifying Your Target Market

The first step in selling guided meditation is to identify your target market. Who are the people that would be interested in purchasing your meditation recordings? Consider demographics such as age, gender, and location, as well as psychographics such as interests, values, and beliefs.

One way to identify your target market is to create buyer personas. A buyer persona is a fictional representation of your ideal customer. It includes information such as their age, gender, occupation, interests, and pain points. By creating buyer personas, you can better understand your target market and tailor your marketing efforts to their needs.

Creating Your Unique Selling Proposition

Once you’ve identified your target market, it’s time to create your unique selling proposition (USP). Your USP is what sets you apart from your competitors. It’s the reason why someone should choose your meditation recordings over someone else’s.

To create your USP, start by identifying the benefits of your meditation recordings. What problems do they solve? What needs do they fulfill? Once you’ve identified the benefits, think about how you can communicate them uniquely and compellingly. Your USP should be clear, concise, and memorable.

Here are some examples of USPs for guided meditation recordings:

  • “Experience deep relaxation in just 10 minutes a day”
  • “Transform your mindset and unlock your full potential”
  • “Achieve inner peace and clarity with our expertly crafted meditations”

By identifying your target market and creating your USP, you’ll be better equipped to sell your guided meditation recordings. Remember to keep your marketing efforts focused on your target market and communicate the benefits of your recordings uniquely and compellingly.

Developing Your Guided Meditation Product

If you want to sell guided meditations, you need to develop a quality product that resonates with your target audience. Here are some tips to help you create a guided meditation that people will want to buy.

Choosing the Right Content

The first step in developing your guided meditation product is to choose the right content. Your meditation should address a specific need or problem that your target audience has. For example, if you are targeting people who have trouble sleeping, you might create a meditation that helps them relax and fall asleep.

To choose the right content, consider your target audience’s needs and preferences. You can also conduct market research to find out what types of meditations are in demand. Once you have chosen your topic, create a script that is engaging and easy to follow.

Recording Quality Meditations

Learn all you need to know in our How to Record a Meditation guide.

Once you have your script, it’s time to record your meditation. Recording quality meditations is crucial if you want to sell your product. Poor audio quality can turn off potential customers and make your product seem unprofessional.

To record quality meditations, invest in a good microphone and recording software. Make sure you record in a quiet environment to avoid background noise. Speak clearly and at a steady pace, and use calming music or sound effects to enhance the meditation experience.

After recording, edit your meditation to remove any mistakes or unwanted noises. You can also add music or sound effects during the editing process. Once you have your final product, listen to it yourself to ensure that it meets your standards.

By choosing the right content and recording quality meditations, you can create a product that people will want to buy. Remember to stay true to your target audience’s needs and preferences, and invest in quality recording equipment to ensure that your product is professional and engaging.

Marketing Your Guided Meditation

Once you have created your guided meditation, it’s time to market it to your target audience. Here are some effective marketing strategies to help you get started.

Effective Marketing Strategies

  • Identify your target audience: Determine who your guided meditation is intended for and what their needs and desires are. This will help you tailor your marketing efforts to their specific interests.
  • Offer a free sample: Provide your potential customers with a free sample of your guided meditation to give them a taste of what they can expect from the full version.
  • Use testimonials: Include testimonials from satisfied customers on your website and social media platforms. Positive reviews can help build trust and credibility with potential customers.
  • Partner with influencers: Collaborate with influencers in the wellness and meditation space to promote your guided meditation to their followers.

Leveraging Social Media

Social media is a powerful tool for marketing your guided meditation. Here are some tips for leveraging social media effectively.

  • Choose the right platforms: Determine which social media platforms your target audience uses the most and focus your efforts on those platforms.
  • Create engaging content: Share engaging content that is relevant to your target audience. This could include inspirational quotes, tips for meditation, or behind-the-scenes glimpses into your meditation creation process.
  • Use hashtags: Use relevant hashtags to increase the visibility of your posts and attract new followers.

Building a Strong Online Presence

Having a strong online presence is essential for marketing your guided meditation. Here are some tips for building a strong online presence.

  • Create a website: Create a website for your guided meditation that includes information about your product, pricing, and testimonials from satisfied customers.
  • Optimize your website for SEO: Use relevant keywords throughout your website to improve your search engine rankings and attract more organic traffic.
  • Offer a subscription service: Consider offering a subscription service for your guided meditation to provide customers with ongoing access to new content and help build customer loyalty.

By following these marketing strategies, leveraging social media, and building a strong online presence, you can effectively market your guided meditation to your target audience and grow your business.

Selling Platforms

When it comes to selling your guided meditations online, there are several platforms to choose from. In this section, we’ll cover the most popular platforms to help you decide which one is right for you.

Sell on Meditation Apps

Meditation apps like Insight Timer allow you to publish your meditation on their platform. This can help you reach a wider audience and gain more exposure. Some apps may require you to apply to become a teacher or guide before you can publish your meditation and earn through it.

Sell as an Audiobook

Publish your guided meditations as an audiobook and use distributors like Findaway Voices or ACX, an Amazon company, to publish to Amazon, Audible, iTunes, and many other shops.

The downside is that you only can make price suggestions and most often the shop can set the price. They usually use the lengths of the “audiobook”, in your case the guided meditation album for setting the price.

Sell on Your Own Website

You can use the following vendors to easily set up an online store or simple checkout links to sell your products:

  • Lemon Squeezy: Simply create an account, add your products and you’re ready to sell. Either use their shop frontend or the purchase links to your products. You set the price, do not have monthly fees but pay a small percentage on each sale. They’re a reseller and do the sales taxes for you (like EU vat) Link
  • Gumroad: Similar to Lemon Squeezy. Although their transaction fees are slightly higher they offer a marketplace where customers could discover your meditations. They’re a reseller and do the sales taxes for you (like EU vat) Link
  • Paddle: Similar to the others above but they do have their focus more on subscription applications, you can sell digital products too. They’re a reseller and do the sales taxes for you (like EU vat) Link
  • FastSpring: Similar, but provides a Shopping Cart too, and also purchasing multiple products with one checkout. They’re a reseller and do the sales taxes for you (like EU vat) Link
  • Shopify: Probably the biggest hosted e-commerce shop provider out there. Charges monthly fees. Link
  • WooCommerce: A plugin for WordPress to sell directly on your WordPress site. Link

With some, you don’t even need an extra website, although we recommend it, and direct your customers from your social media accounts and other marketing ways to your guided meditations.

We use Paddle ourselves and are happy with them.


Soundwise is a platform designed for audio content creators. The platform makes it easy for coaches, therapists and others to upload, organize and sell their audio content. This can be guided meditations, affirmations or even audio courses.

One of the standout features of Soundwise is the ability to deliver content via a mobile app, making it convenient for customers to access their purchased meditations anytime, anywhere. This feature can enhance the user experience, leading to higher customer satisfaction and potentially more sales.

Sell as a Podcast

Spotify for Podcasters, formerly, is a podcast recording and distribution solution with a simple-to-use mobile app. They distribute your podcast to all major platforms and support paid and ad-driven podcasts.

You can monetize your meditations via ads, sponsorships, or make episodes, aka meditations or even the full podcast paid only.

Pricing Your Guided Meditation

When it comes to selling guided meditations, pricing is a crucial factor that can make or break your sales. In this section, we’ll discuss the two sub-sections that can help you price your guided meditation effectively: Understanding Market Pricing and Creating Pricing Strategies.

Understanding Market Pricing

Before you set a price for your guided meditation, it’s essential to understand the market pricing. The price of your guided meditation should be based on the value it provides to your customers and how it compares to other guided meditations in the market.

To get an idea of the market pricing, you can research the prices of other guided meditations that are similar to yours. Look at the prices of guided meditations on various platforms like Amazon, iTunes, and other online stores. You can also check the prices of guided meditations offered by your competitors.

Creating Pricing Strategies

Once you have an idea of the market pricing, you can create a pricing strategy that works for your guided meditation. Here are a few pricing strategies that you can consider:

  1. Fixed Pricing: You can set a fixed price for your guided meditation that remains the same for all customers.
  2. Tiered Pricing: You can offer different pricing tiers that provide different levels of access to your guided meditations. For example, you can offer a basic tier that provides access to a limited number of guided meditations and a premium tier that provides access to all of your guided meditations.
  3. Subscription Pricing: You can offer a subscription-based pricing model that provides access to your guided meditations for a specific period. This can be a monthly or yearly subscription.
  4. Bundled Pricing: You can bundle your guided meditations with other products or services that you offer. For example, you can bundle your guided meditations with a meditation cushion or a meditation course.

When creating your pricing strategy, it’s essential to keep in mind the value your guided meditation provides to your customers and the costs associated with creating and distributing your guided meditations.

In conclusion, pricing your guided meditation requires careful consideration of the market pricing and creating a pricing strategy that works for your guided meditation. By understanding market pricing and creating a pricing strategy, you can effectively price your guided meditation and increase your sales.

Customer Service and Support

This only applies when you sell on your own website or shop. When do not have any customer contact on platforms like Audible, Amazon or iTunes. However, you should keep an eye on the reviews.

As a seller of guided meditation, providing excellent customer service and support is crucial to retain customers and generating repeat business. This section will cover the key aspects of customer service and support, including providing excellent customer service and handling customer complaints, and returns.

Providing Excellent Customer Service

To provide excellent customer service, ensure that your customers have a positive experience throughout their journey. Respond to their queries promptly and professionally, and make sure that they receive their orders on time. Here are some tips to provide excellent customer service:

  • Offer multiple channels of communication, such as email, phone, and chat, to make it easy for customers to reach out to you.
  • Respond to customer queries within 24 hours to show that you value their time.
  • Be polite in all your interactions with customers.
  • Offer personalized recommendations and suggestions based on their needs and preferences.
  • Provide regular updates on the status of their orders.

Handling Customer Complaints and Returns

Despite your best efforts, there may be times when customers are dissatisfied with your products or services. Handling customer complaints and returns professionally can help you retain customers and maintain your reputation. Here are some tips to handle customer complaints and returns:

  • Listen to the customer’s complaint patiently and try to understand their perspective.
  • Offer a solution that meets their needs and expectations, such as a refund, replacement, or credit.
  • Apologize for any inconvenience caused and assure the customer that you will take steps to prevent similar issues in the future.
  • Provide clear instructions on how to return the product, including the return address and any relevant deadlines or conditions.
  • Process refunds or replacements promptly and keep the customer informed of the progress.

By providing excellent customer service and support, you can establish a loyal customer base and grow your business. Always prioritize customer satisfaction and be willing to go the extra mile to exceed their expectations.


In conclusion, selling guided meditations online can be a lucrative and rewarding business venture. With the right approach and tools, you can reach a broad audience and share your meditations with the world.

Remember to start with a clear vision of what you want to achieve and who your target audience is. Develop a unique brand and voice that resonates with your audience, and use social media and other marketing platforms to promote your meditations.

When creating your meditations, focus on providing value and addressing your audience’s needs. Consider offering different formats, such as audio or video, and offer free samples or trials to entice potential customers.

Finally, be patient and persistent. Building a successful meditation business takes time and effort, but with dedication and hard work, you can achieve your goals and help others find peace and relaxation through your meditations.

Frequently Asked Questions

What are some effective ways to market guided meditation recordings?

Marketing your guided meditation recordings can be challenging, but there are several effective ways to promote them. One way is to create a website or blog where you can showcase your recordings and provide information about them. You can also use social media platforms like Facebook, Instagram, and Twitter to reach a wider audience. Additionally, collaborating with influencers and bloggers in the wellness industry can help you get your recordings in front of more potential customers.

What are the best platforms to sell guided meditations online?

Use ACX or Findaway Voices to get your guided meditation into all the audiobook shops like Audible, Amazon, iTunes, or Spotify audiobooks. The advantage is that a lot of potential eyes can find your meditations and buy them. However, the disadvantages are that you only have minimal control over the price, certain price expectations of consumers on those platforms, and lots of alternatives right beside your product.

Or use platforms like Lemon Squeezy, Gumroad, Paddle, or FastSpring to get payment links and shop frontends fast and then direct traffic aka people to it that might buy. The advantages are that you have full control of the price, pay fewer fees, and control the shopping experience, i.e. no competing products show besides yours. The disadvantage is that you have to drive traffic to your product offers yourself.

How can I improve the sound quality of my guided meditations?

The sound quality of your guided meditations is crucial to their success. To improve the sound quality, invest in a good-quality microphone and recording software. Make sure you record in a quiet space, and consider adding background music or sound effects to enhance the listening experience.

Learn more in our How to Record a Meditation guide.

Yes, there are legal considerations when selling guided meditations. You should ensure that you have the necessary licenses and permissions to use any music or sound effects in your recordings. Additionally, you should include a disclaimer in your recordings to protect yourself from liability.

What are some common mistakes to avoid when recording guided meditations?

One common mistake to avoid when recording guided meditations is speaking too quickly or too slowly. You should also avoid using complex language or jargon that may confuse listeners. Another mistake to avoid is not testing your recording equipment beforehand, which can result in poor sound quality.

Learn more in our How to Record a Meditation guide.

How can I differentiate my guided meditations from others on the market?

To differentiate your guided meditations from others on the market, focus on your unique selling proposition. This could be the style of your recordings, the length of your meditations, or the specific niche you are targeting. Additionally, consider offering a free sample of your recordings to potential customers to give them a taste of what you have to offer.

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